New Delhi, March 2 -- Mahindra XEV 9e has been a key model in making the homegrown auto giant a major player in the Indian electric passenger vehicle market. Under the Born Electric series, Mahindra introduced this model, which, alongside its more affordable sibling BE 6, has become a key revenue churner for the brand. While the Mahindra BE 6 has already received a few special editions to boost its appeal, the automaker has now introduced a special edition of the Mahindra XEV 9e.

Available for booking from today and christened as Mahindra XEV 9e Cineluxe, the new special edition electric coupe SUV has been launched at a price tag of Rs.29.35 lakh (ex-showroom). It is positioned above the Pack Three Select variant, which costs Rs.28.65 la...