New Delhi, July 3 -- Swiss brand Victorinox will open five exclusive stores in India by 2028 and launch a dedicated e-commerce platform in 2026 as part of its India Vision 2030 roadmap, unveiled Friday at the company's global leadership meeting in Mumbai. The expansion reflects the maker of the iconic Swiss Army Knife's growing bet on India, one of its fastest-growing markets.

"India is one of Victorinox's most strategic growth markets globally," said Veronika Elsener, chief marketing officer, Victorinox, in a press statement. "Over the coming years, we are putting money into products, retail, digital and brand building, to create a premium, culturally relevant Victorinox experience for Indian consumers."

In addition to its signature kn...