New Delhi, Oct. 22 -- San Francisco-based start-up Vectorial has raised $3 million in seed funding to expand its human behaviour simulation platform, which aims to help businesses test consumer-facing products, campaigns and AI agents before launching them in the market.

Vectorial was founded by Taranveer Singh, Jasmine Kaur and Rahul Garg, whose backgrounds span behavioural science, artificial intelligence (AI) development and market research.

The company, according to a report by Forbes, has developed a behaviour model called SAPIENS, which uses data on consumers' socio-demographic, psychographic and behavioural traits to simulate how target customers might respond to products and digital experiences.

Vectorial's platform allows busi...