Bengaluru, Aug. 25 -- Urban Company Ltd is increasingly partnering with luxury beauty brands to attract consumers to higher-value services as competition intensifies in the fast-growing salon-at-home market.

The Gurugram-based listed company has expanded its Salon Luxe offering with Japanese facials and, more recently, a line of Ayurvedic facials and solutions in partnership with luxury beauty and skincare brand Forest Essentials, chief executive Abhiraj Singh Bhal said during the company's June-quarter earnings call on 31 July.

It has also partnered with the premium Spanish cosmeceutical and skincare brand Casmara, the French skincare and cosmetics brand Remy Laure, the professional skincare brand 03, and the premium Indian body and sk...