Bengaluru, June 8 -- Urban Company Ltd is betting that its micro-market densification strategy can help it grow at twice the rate of the broader home-services market, as it seeks to deepen its presence in existing neighbourhoods and capture a larger share of India's Rs.5 trillion house-help industry.

In its first annual report since going public last September, the company said online penetration of home services remains below 1%, underscoring the scale of the opportunity ahead as urbanization deepens.

A micro-market is a neighbourhood-sized service area where Urban Company matches customers with service professionals. Rather than treating an entire city as one market, the company divides cities into hundreds of smaller clusters and tra...