New Delhi, June 10 -- Audiences under 30 account for 57% of the Hindi box office, making the 15-30 age group a critical demographic for the theatrical business, according to a recent report by media consulting firm Ormax.

This dominance is reshaping both content and marketing strategies. While studios are leaning into youth-focused genres like horror and romance, exhibitors are increasingly experimenting with lower first-week ticket prices to boost footfalls. Even so, theatre owners maintain that family-friendly genres remain essential for drawing larger groups to cinemas, even if these are limited to big tentpole, star-driven films.

Bhuvanesh Mendiratta, managing director of Miraj Entertainment Ltd, said, "The 15-30 audience today driv...