New Delhi, Sept. 13 -- Actor Triptii Dimri of Animal fame has joined D2C beauty brand Peep Beauty as one of their co-founders as well as an investor, and has been involved in their creative direction as well as brand storytelling, the company said in a statement on Friday.

The investment made by the actor is a part of the company's pre-seeding funding round of Rs.12 crore ($1.2 million), which was led by Sadev Ventures. Other investors like ISV, iSeed, and TDV also participated, as per a report by Inc42.com.

"The association goes beyond a conventional endorsement, establishing a close fit between PEEP Beauty's identity, its intended consumer and Dimri's connection with a young and rapidly evolving audience," the company said regarding i...