New Delhi, March 6 -- Uber is entering intercity bus ticketing in India by integrating ixigo-owned AbhiBus into its app, marking a shift from its usual model of offering transport services where it has greater control over supply, such as cars and other on-demand ride formats.

By taking the partnership route, Uber quickly gains pan-India route coverage while staying asset-light, avoiding the heavy lift of building supply, pricing systems, and bus operator relationships from scratch.

The move also underscores how difficult it remains to crack India's online bus-ticketing market. The segment is still dominated by MakeMyTrip-owned redBus, which industry estimates peg at about 70% market share, even as rivals such as AbhiBus, IntrCity Smart...