New Delhi, July 15 -- Ahead of one of football's most storied rivalries, Uber Eats UK has turned matchday banter into a marketing campaign by temporarily suspending Argentine food on its platform before England's FIFA World Cup semi-final against Argentina.

The food delivery platform announced the move in a post on its official Instagram account, saying it had decided to pause the sale of several popular Argentine dishes across the UK until the match concludes.

"Uber Eats UK informs all users that, following England's qualification for tomorrow's fixture against Argentina, we have taken the difficult decision to temporarily suspend the sale of Argentine steak, chimichurri and empanadas across the app nationwide," the company wrote.

It ...