New Delhi, July 2 -- TVS Motor Co. Ltd has booked nearly Rs.2,000 crore in losses at its British premium motorcycle brand, The Norton Motorcycle Co., since acquiring it in 2020-equivalent to about one-fifth of its profit over the past six years.

While India's third-largest two-wheeler maker made Rs.9,993 crore in profits over 2020-21 to 2025-26, the legacy brand lost Rs.1,976 crore during the period, a review of its annual reports showed.

Norton incurred the highest loss in FY26 at Rs.723 crore post-tax, ahead of its global relaunch with a new line-up in July. It announced the rollout of the first Atlas models at TVS's Hosur manufacturing facility on 24 June.

The losses reflect the Hosur-based two-wheeler company's aggressive push to s...