Bengaluru, Aug. 28 -- Tata Group's Trent Ltd is winding down its Utsa stores after the affordable ethnicwear format failed to generate sufficient sales and profitability to justify a standalone store chain, according to four people familiar with the matter. From a peak of over 20 stores about two years ago, the count is already down to four, with shutters on another one coming up soon.

The brand was initially a sub-brand within Westside's ethnicwear portfolio, offering affordable kurtas, kurta sets, salwar suits and dresses, largely in the Rs.1,000- Rs.3,000 price range.

"The company decided to launch standalone Utsa formats after seeing huge demand for the label across its Westside stores and also an attempt to capture the broader ethn...