Mumbai, Nov. 5 -- Softer gold prices are drawing jewellery buyers back to stores, giving Titan Co. a boost during the festive season even as demand for gold coins and investment products remains subdued.

The Bengaluru-based company is also seeing faster adoption of lower-caratage jewellery as it seeks to make its products more affordable and widen its customer base.

The first phase of Navratri, between 11 and 22 October, saw positive consumer sentiment and good store traffic, Arun Narayan, chief executive of Titan's jewellery division, said during the company's post-results call. However, volatility after Vijayadashami kept customers away for a few days before they returned from 31 October.

"From the start of the festive season till to...