Bengaluru, April 18 -- Organized jewellers are pushing lightweight designs, price-lock schemes and new launches amid volatile gold prices ahead of Akshaya Tritiya.

The push comes amid sharp volatility in gold prices following the West Asia war, weighing on entry-level demand. Prices have swung widely over the past three months-from a record Rs.1.75 lakh per 10gm in January to about Rs.1.31 lakh in March, with intermittent rebounds and intraday drops of up to 5%.

Akshaya Tritiya, which will be celebrated on Sunday, 19 April, is considered auspicious for buying gold. It is among the jewellery industry's key sales periods alongside the wedding season and Dhanteras, typically driving footfall across stores.

Gold jewellery and related items...