The great reset: Honda's race against time to win back Indian car buyers
New Delhi, Sept. 9 -- Late May in New Delhi, a 20th floor room at hotel Le Meridien was thick with polite scepticism.
A few journalists gathered to hear how Honda Motor Co. planned to claw its way back in India. The stakes couldn't have been higher: the parent automaker was reeling from its first-ever global loss, bruised by billions in write-offs. Across the table, the management team of Honda Cars India Ltd rolled out a familiar revival script-a decade-spanning playbook featuring 10 new models in four years, a captive finance division to grease consumer loans, and an expanded lineup of hybrids and electric vehicles (EVs).
It sounded ambitious. But when asked to put a number on this grand comeback-to name the actual sales target for th...
Click here to read full article from source
इस लेख के रीप्रिंट को खरीदने या इस प्रकाशन का पूरा फ़ीड प्राप्त करने के लिए, कृपया
हमे संपर्क करें.