New Delhi, July 1 -- For much of the past decade, creators stitched together workflows from whatever tools they could access or afford-editing apps built for hobbyists, thumbnail templates borrowed from design platforms, and consumer laptops that strained under the weight of video timelines. The process was messy, time-consuming, and often dependent on sheer persistence.

However, over the past few years, a quiet but massive re-imagining of the creator workflow has been underway, driven by an artificial intelligence (AI) stack that is embedding itself into every stage of content creation.

The shift is visible not only among professional creators but also among people who never identified as creators at all. This "democratization" of gene...