The big business of Bollywood sequels: Why studios bet crores on established franchises and what lies inside their plans
New Delhi, Oct. 22 -- Bollywood sequels can turn familiar film titles into much bigger businesses. Dhurandhar 2, Stree 2 and Gadar 2 show how follow-ups can expand worldwide collections.
The business attraction is the potential to earn more from an existing film series. Bigger collections across India and overseas offer a financial argument for returning to familiar titles.
An established title can support hopes of higher collections across several film releases. The figures also show why repeating a title cannot promise the same financial outcome.
Dhurandhar 2: The Revenge collected Rs.1,813.39 crore worldwide, against Dhurandhar's Rs.1,307.35 crore. That represents an increase of Rs.506.04 crore. Its overseas collections reached Rs.4...
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