New Delhi, March 18 -- The podcast market revenue is estimated to grow from $969 million in 2024 to $4.5 billion by 2030, according to a Deloitte report released on Tuesday, marking India's move from a niche audio category to a video-first podcast powerhouse.

As far as specific genres go, following 2023 and 2024, podcast consumption has rebounded, with renewed interest in favour of select genres, Deloitte's media and entertainment predictions report showed. The report cites a 2024 consumer study that found 12% of Indians actively engaged with podcasts.

"The trend of video podcasts has evolved in the past six months or so, and there is now traction for two-hour plus conversations versus 15-20 minute content pieces earlier. That also has ...