New Delhi, Sept. 11 -- A video showing Mahindra Thar and Toyota Fortuner owners taking a road-safety oath in Daman has caught attention on social media.

The footage shows SUV owners gathered for what appears to be a road-safety awareness initiative led by local authorities. The campaign has also drawn a response from Kiran Mazumdar-Shaw, who shared the video and praised the approach taken by the Daman Collector.

The video shows Thar and Fortuner owners participating in a public pledge centred on responsible driving and adherence to traffic rules.

The initiative takes a different approach to road safety by involving vehicle owners in a public commitment to responsible behaviour, alongside conventional enforcement measures such as fines ...