New Delhi, Sept. 3 -- Telugu films may be at risk of a double whammy that could threaten business in the coming months.

For one, distributors insist on higher ticket prices for big-budget films, denting prospects in the price-sensitive south Indian market. This has already affected hits such as Pushpa 2: The Rule in their home territory.

And two, as is the case for Hindi movies, streaming platforms are unlikely to keep paying exorbitant prices for big star films that aren't bringing in adequate returns. This could result in streaming services going slow on acquiring movies, making it difficult for films to go on the floor.

"There is some concern around the business of Telugu cinema - foreign platforms like Netflix and Prime Video have ...