New Delhi, March 11 -- As India's job market battle intensifies, top tech firms are swapping staid job ads for influencer-marketing campaigns on Instagram, YouTube and LinkedIn. Creators with millions of followers now spotlight job openings and work cultures, turning a single video into a flood of thousands of applications.

Companies like Atlassian, 7-Eleven GCC, Octa, EPAM Systems, ServiceNow, Intuit, ZS Associates, and Infosys are leading this charge, betting on niche influencers' social media reach to lure talent in a hyper-competitive landscape.

"For us, it's about visibility in the right places where top tech talent is consuming content. The primary goal is a long-term lift in technical sentiment," Intuit, an American financial sof...