Swiss watchmakers put faith and language on the dial to woo Indian buyers
New Delhi, Oct. 26 -- As India gains weight on the global stage for Swiss watchmakers, brands are increasingly leaning on cultural resonance to captivate collectors. In just the past week, four limited-edition watches debuted in the country, spanning Rs.5.76 lakh to Rs.4.25 crore, each featuring motifs designed to resonate strongly with Indian buyers.
Leading the charge is Jacob & Co.'s Rs.4.25 crore timepiece: a rose-gold creation depicting Lord Ram, Lord Hanuman, and the Ram Temple at Ayodhya alongside a rotating Earth and flying tourbillon. Only three will be made worldwide. At a different price point, TAG Heuer's Rs.5.76 lakh Carrera features 24 Indian languages on its dial. Franck Muller also unveiled its Vanguard 'Ram Lalla',a 108-...
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