New Delhi, July 28 -- Swiggy Instamart has appointed former Myntra chief executive Nandita Sinha as its new chief executive officer, bringing in one of India's most experienced consumer-internet executives to lead the quick-commerce business as competition in the sector intensifies.

Sinha will assume the role on 3 August, succeeding Amitesh Kumar Jha, who resigned on Monday to pursue opportunities outside the company.

Jha's resignation takes effect immediately and he ceases to be part of Swiggy's senior management from 28 July, the company said in a stock exchange filing on Tuesday. He was appointed Instamart CEO in August 2024.

Sinha most recently led Flipkart Group-backed Myntra, where she oversaw market share gains after the online ...