Bengaluru, Feb. 20 -- Swiggy's decision to shut down its standalone 10-minute food-delivery app Snacc underscores the steep financial hurdles of ultra-fast food fulfillment, a format that remains difficult to scale even with simplified operations. Industry executives told Mint that the move highlights the persistent struggle to build a viable business model in a space where multiple platforms are still racing to find a solution.

"Speed alone does not make food delivery work. Creating demand density and keeping costs in control will decide the winners," said Satish Meena, analyst at market research firm Datum Intelligence.

Rolled out in January 2025, Snacc was designed to simplify the 10-minute delivery model by limiting operational comp...