Swiggy Instamart makes Raksha Bandhan 2026 special for delivery 'brothers', create unique rakhi for them: Watch video
New Delhi, Aug. 27 -- With Rakshabandhan around the corner, Swiggy Instamart has come up with a unique idea, offering DIY rakhis for the delivery agents, aka 'bhaiyas'. The new concept is a part of delivery bags that come with a tearable section on the handle, turning them into rakhis. The internet seems to be impressed.
Customers can simply tear off these rakhis from the handles of the bags and tie them around their delivery partner's wrist.
Impressed by the idea, one user wrote on LinkedIn, "Got my Instamart order today and noticed this on the bag. The handle actually comes off and turns into a Rakhi for the delivery bhaiya. Honestly, this is sooo cute. Our delivery bhaiyas are always running around making sure our orders reach us, so...
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