Bengaluru, Feb. 12 -- Honasa Consumer Ltd, the parent of personal care brands Mamaearth, Aqualogica and Dr Sheth's, said on Thursday it will double down on men's skincare with the acquisition of D2C brand Reginald Men, betting on rising demand for products such as sunscreens and moisturisers among male consumers.

The firm announced on 11 December that it will acquire a 95% stake in Reginald through a secondary share purchase for Rs.195 crore. The transaction is now complete, the firm said on Thursday.

"Reginald Men has been one of those brands that has fit perfectly into our men's skincare hypothesis. It has done very well in the last two years and is currently the most searched sunscreen brand (per Google AdWords data)," Varun Alagh, c...