Mumbai, Dec. 22 -- As the world's consumer artificial intelligence (AI) race is heating up, Big Tech contenders have been plying us with ads on how their generative AI tools can ease our lives, from handling to-do lists, to conjuring up clever comebacks to cleaning up family photos, answering questions and becoming a long-term guide as we go through the day.

So, it was a bit of a surprise to see Fevikwik running a months-long campaign advertising something called 'KwikGPT' and a 'Fevikwik AI Pack' website that allows you to enter any two objects and watch them magically fuse together to make a strange, third one. Entries to a Fevikwik AI contest included a weighing machine fused with a 'welcome' doormat to keep pesky guests away, a lapto...