New Delhi, July 22 -- Sourav Ganguly is putting in immense effort ahead of the re-launch of Bigg Boss Bangla, JioStar leaders revealed, as the reality franchise marks 20 years in 2026. The former India captain's involvement is seen as a game-changer for the show's revival in Bengal, even as JioStar prepares to roll out six editions of Bigg Boss simultaneously across languages (Hindi, Tamil, Telugu, Kannada, Malayalam and Bangla) this September.

At the unveiling of India's Bigg Reality, a coffee-table book chronicling the show's two-decade journey, JioStar's leadership outlined plans to position Bigg Boss as a cornerstone of India's largest entertainment ecosystems.

Explaining why the festive season works as the franchise's strongest win...