New Delhi, Aug. 17 -- OTT (over-the-top) platforms are increasingly finding that social media backlash doesn't necessarily hurt viewership. Shows like The Royals and Nadaaniyan, which faced heavy trolling online, have emerged among the top streaming originals in Ormax Media's mid-year list, with 15.5 million and 8.9 million viewers, respectively. Further, varying consumer tastes are often not adequately reflected in social media algorithms, where there might actually be an audience base for what some consider unwatchable.

"Social media chatter about long-form content, be it theatrical, streaming or linear television, can be misleading, because you can find yourself in an echo chamber that is not even remotely reflective of the real world...