New Delhi, Oct. 8 -- United Spirits Ltd (USL) has launched Smirnoff Ice in India, marking the vodka brand's entry into the ready-to-drink (RTD) segment as it bets on the category to drive its next phase of growth.

The company has introduced two variants - Smirnoff Ice and Smirnoff Ice Max - with alcohol by volume (ABV) of 4% and 8%, respectively, in flavours including Jamun, Cranberry and Citrus, its chief marketing officer Ruchira Jaitly said. To begin with, the company has started sales in Goa, Bengaluru and Mumbai, with plans to expand to other markets ahead of the festive season.

The launch comes as Smirnoff sales in India accelerate, with net sales value (NSV) reaching nearly Rs.250 crore in the first quarter of FY27, after the vod...