New Delhi, June 27 -- In one of their Instagram videos from May, Bong Eats co-founder Insiya Poonawala can be seen carrying neatly packed boxes to a post office in Lisbon. It also has Saptarshi Chakraborty, the other half of the popular YouTube recipe channel, printing and sticking labels on small tin containers that read-shahi gorom moshla, kochuri-torkari moshla, vegetable chop and bhaja moshla to name a few. The duo started retailing everyday spice blends from the Bengali pantry across Europe and the UK in April. They now plan to bring the line-up to India by the end of the month.

"We started Bong Eats about a decade ago to help more people cook Bengali food at home. While our viewers were already using our recipes to make the spice m...