Bengaluru, Oct. 30 -- Soaring gold prices are gradually relegating the precious metal to the status of a pure investment and, in doing so, fundamentally changing how Indians buy fash ion accessories. Demi-fine jewellery is stepping in to fill the void, proving an accessible, fashionable alternative that sets a new standard for wearable luxury.

This type of jewellery offers a middle ground between traditional heirloom gold pieces and fast-fashion accessories, by using sterling silver, gold-plating and semi-precious stones instead of solid gold or platinum and precious stones. Prices generally range from Rs.6,000 to 1 lakh in most categories such as earrings, rings, and necklaces.

Omnichannel jewellery retailer BlueStone's successful list...