New Delhi, Oct. 13 -- Last week, the Securities and Exchange Board of India (Sebi) launched 'Samajh Se Investing Simple,' the newest campaign under Project Jagrook, its investor education drive.

Every listed corporate bond must carry a 'Credit Risk-o-Meter,' a six-colour dial from Irish green for AAA paper, through chartreuse, neon yellow, caramel and dark orange, to red for B+ and below. It will appear in offer documents, advertisements and bond apps.

Why now? Until 2022, privately placed bonds came in Rs.10 lakh lumps, which kept small savers out. Sebi cut the ticket size to Rs.1 lakh in October 2022 and to Rs.10,000 in 2024. A retired schoolteacher can buy a 12% non-banking financial company bond on her phone faster than she can orde...