New Delhi, Sept. 2 -- As the short-content format catches on with global social media and video-on-demand streaming platforms, Indian production houses are also betting on micro-dramas while continuing to invest in longer shows and films.

The low cost and speed of creating these five-to-seven-minute episodes lures these companies that can see attention dipping for longer, slow-burn content, often in regional languages, mirroring the trend for mainstream languages like English or Hindi.

"We're actively exploring shorter storytelling formats, including micro-dramas and snackable content, as part of our evolving content strategy," a ZEE5 spokesperson said. "Audience consumption patterns have shifted significantly, with mobile-first, time-s...