New Delhi, Oct. 5 -- Capital markets regulator Securities and Exchange Board of India (SEBI), along with key market infrastructure institutions, has launched a coordinated social media teaser campaign for an upcoming investor-focused initiative that is set to be officially unveiled on Monday, October 5.

The teaser campaign played out through a series of conversational quote-posts on X, featuring the Association of Mutual Funds in India (AMFI), major stock exchanges, depositories and investor education institutions.

The exchange began with AMFI asking BSE whether it had heard about SEBI's upcoming investor-awareness initiative. BSE responded that the initiative was expected to simplify something for investors and passed the question to t...