New Delhi, June 24 -- Markets regulator Sebi on Wednesday announced that it is easing the certification process for sales and non-core staff in investment advisory roles. Under the new framework, sales staff, relationship managers, and other employees handling non-core functions will be allowed to take a simplified NISM certification, reducing the compliance burden on firms.

"Based on the feedback from market participants and as a step towards ease of doing business, it has been decided to specify a lighter NISM certification module for PAIA, such as sales staff, relationship managers and other staff, who only perform sales and other non-core services," Sebi said in its circular.

These staff have contacts with the client but are not dir...