New Delhi, April 15 -- The Delhi High Court agreed to protect the personality rights of industrialist Sanjiv Goenka, owner of Indian Premier League (IPL) franchise Lucknow Super Giants, on Wednesday.

The court was hearing a plea filed by Sanjiv Goenka, alleging abusive social media content during the ongoing IPL season, Bar and Bench reported.

Goenka's counsel reportedly flagged multiple instances of posts misusing his likeness through morphed images circulating online.

Senior Advocate Sandeep Sethi, appearing for Goenka, told the Delhi High Court that his likeness was being misused through a series of morphed images and videos, many of which created false narratives of incidents that never occurred.

According to the Bar and Bench, Se...