New Delhi, July 16 -- Today, new aroma molecules, scientific innovation, advanced technologies, and consumer experiences that transcend geographical boundaries are reshaping the fragrance industry.

That shift was visible at the World Perfumery Congress (WPC) 2026, held in California from June 23-25, where global fragrance companies gathered to discuss the industry's next chapter. Representing India for the third consecutive edition after Miami (2022) and Geneva (2024), Sacheerome, one of India's fragrance and flavour companies, received a good response at the event organised by the American Society of Perfumers.The company's participation started meaningful conversations around changing consumer behaviour, fragrance innovation and India'...