New Delhi, June 19 -- A brightly coloured plastic toy that makes a soft and satisfying "click" when pressed may seem simple, but it has become a go-to-focus aid for thousands of people across the United States.

The credit for this product goes to Victoria Essie Studio, a small business founded by Victoria Baumann and her father, Charlie Moreton. The father-daughter duo produces these fidget toys and other knickknacks out of their homes in North Carolina, CNBC reported.

The pair only began making 3D-printed fidget clickers about a year ago, but their business has grown rapidly, thanks to viral social media content. Their ASMR-style behind-the-scenes videos have already captured the attention of millions and earned praise from creator Bri...