New Delhi, July 4 -- Indian retailers are increasingly turning to artificial intelligence (AI) to solve brick-and-mortar stores' oldest puzzles: what shoppers do before they buy and why they walk away.

From legacy companies to digital-first brands, retailers are using AI-powered computer vision through CCTVs, speech analytics and predictive inventory systems to understand customer behaviour, improve merchandising and optimize store operations.

The shift reflects a broader transformation in retail as AI becomes central across channels. Nearly nine in 10 retailers (89%) worldwide are either actively using AI or piloting AI projects, while 97% plan to increase AI investments in the next fiscal year, according to Nvidia's 2025 State of AI i...