Reliance's Independence Power Up biscuits get a motorsport makeover with Ajith Kumar Racing
New Delhi, Nov. 7 -- Reliance Consumer Products Ltd (RCPL), the fast-moving consumer goods (FMCG) arm of Reliance Industries Ltd, is expanding its presence in the biscuit market across the country with a wider range of products. Currently, the company is extending its Independence brand and has introduced nine variants, comprising 28 new stock-keeping units (SKUs).
It is said to be a part of the company's strategy to strengthen its position in the segment through affordable pricing and a wide range of product portfolio.
The new range of biscuits will include Independence Power Up, Independence Butter Bliss, Independence Milky Power, Independence Marie Prime, Independence Coco Vanilla & Chocolate, Independence CremYum Orange, Independenc...
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