New Delhi, July 22 -- Reliance Retail today announced the launch of AJIO Beauty, expanding the online shopping platform's presence in the beauty, skincare, haircare, fragrances and personal care segments.

In a statement on 22 July, Reliance Retail said the move will strengthen its fashion and lifestyle ecosystem by bringing together its omnichannel beauty platform Tira with AJIO's fashion-first customer base and digital reach.

Reliance Retail is a subsidiary of Reliance Retail Ventures (RRVL), the holding company of all the retail companies under Reliance Industries (RIL) group.

RRVL, through its subsidiaries and affiliates, operates an omnichannel network of 20,169 stores and digital commerce platforms across the consumer electronics,...