New Delhi, April 30 -- Reliance Retail today announced that it has acquired actor Priyanka Chopra Jonas' haircare brand 'Anomaly', including its brand assets, digital properties and trademarks, in a move that significantly expands its beauty portfolio, the company said in a statement on 30 April.

Founded in 2021, Anomaly is a clean, vegan, high performance haircare brand offered at an accessible price point, the release said. It added that the brand has strong international presence with distribution across key global markets.

"Through this acquisition, Reliance Retail brings full ownership of the brand's intellectual property and digital ecosystem into its portfolio, enabling it to scale Anomaly through its expansive retail network and...