New Delhi, Oct. 14 -- Reliance Consumer Products has now launched Joyland flavoured milk in Tamil Nadu, priced at just Rs.20. Claiming to be made with authentic dairy ingredients, the company has now forayed into the growing ready-to-drink dairy market, ready to compete with brands like ITC, Amul, Mother Diary, Nandini and more who already have a foothold in the market.

Joyland flavoured milk will be available in multiple flavours such as strawberry, vanilla and pistachio. On Wednesday, the company unveiled the product across social media.

The product is only available in Tamil Nadu as of now.

Talking about the launch, T Krishnakumar, Director, Reliance Consumer Products Limited, said in a press note, "Our entry into the ready-to-drink...