New Delhi, July 1 -- Regional content studios, long known for work in niche languages like Bengali, Kannada and Gujarati, are fast diversifying to produce films and shows in Hindi and other non-Hindi languages, rather than simply relying on dubs to expand content reach.

While SVF Entertainment, one of the largest film and TV production companies in West Bengal, has recently made a Hindi web show Chiraiya for JioHotstar and is looking at Gujarati and Punjabi as well, Kannada studio Hombale Films, known for the KGF franchise, has announced a Marathi-Hindi project besides a film with Hrithik Roshan and Tamil star Suriya each.

Entertainment industry experts refer to this as a natural growth strategy that helps diversify risk and expand port...