New Delhi, Sept. 18 -- The government's recent announcement of a Merchant Discount Rate (MDR) on select high-value UPI merchant transactions could provide an additional monetisation opportunity for Rediff.com, an Indian internet and digital media company that is planning to enter the Indian primary market soon.

The framework, which comes into effect from October 15, ends zero-MDR pricing for large-ticket merchant UPI payments as the government moves to a tiered pricing model.

The MDR will apply to person-to-merchant UPI payments above Rs.2,000. The charge will be paid by merchants, not consumers, and will be capped at Rs.300 for transactions of Rs.75,000 or more. Payments between individuals, as well as the vast majority of everyday mer...