New Delhi, Nov. 2 -- Realme is facing criticism from the All India Mobile Retailers Association (AIMRA) over alleged price differences between online and offline sales of its P4 series smartphones in India. The retailers' body says Flipkart prices for some models are up to Rs.6,000 lower than offline retail prices, which it says raises consumer doubts about offline retailers and erodes trust in the offline channel.

AIMRA Founder Chairman Kailash Lakhyani raised the complaint and shared a price comparison of the Realme P4 series between Flipkart and offline stores with Navbharat Times Tech. The association, which has over 1.5 lakh mobile retailer members across India, has voiced concern about pricing mismatches across sales channels.

The...