BENGALURU, April 24 -- Even as global luxury demand shows signs of cooling, international brands are accelerating their India playbooks, betting the country's still-nascent but fast-evolving luxury market will deliver long-term growth.

Ralph Lauren India and the Lanvin Group are sharpening their strategies to deepen their presence, expand retail footprints, and localize offerings in India as revenue growth slows in more mature markets. Both companies are adopting starkly different approaches in India.

Shubhi Sinha, brand head at Ralph Lauren India, said the company will continue expanding its physical presence while tapping demand beyond top metros.

"We have about eight stores currently and plan to expand. There is a lot of value beyon...