New Delhi, April 17 -- The founder and former Chief Executive Officer (CEO) of Amazon, Jeff Bezos believes that a company's brand is akin to an individual's reputation, which is built by consistently striving to accomplish challenging goals.

Quote of the day by Jeff Bezos, "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."

Jeff Bezos compared a company's brand to a person's reputation, emphasizing that reputation is earned through the effort put into achieving difficult tasks successfully. According to the 62-year-old entrepreneur, who is the founder of space technology company Blue Origin, a company's brand functions like a person's reputation, which is developed through the...