New Delhi, July 2 -- Quick commerce, modern retail stores and changing drinking habits are giving India's fledgling zero-proof beverages market a fresh momentum, prompting global liquor companies and startups alike to expand portfolios and rethink how they reach consumers.

Almost two years after non-alcoholic versions of beer and liquor gained traction, companies are betting that easier access-from instant delivery platforms to supermarkets and restaurants-will help turn curiosity into repeat purchases as more consumers seek to moderate alcohol consumption without opting out of social occasions.

Zero-proof beverages-without any alcohol-are drawing interest across the industry. Diageo-backed Sober has expanded into wines and ready-to-dri...