New Delhi, Sept. 21 -- The decision of a majority of around 500 equity partners of PwC India to give their 'ayes' for a joint venture of their consulting business with the PwC US Advisory's India-based capability centre in India has put advisory industry at home in a pickle. For some, it is a playout of artificial intelligence's impact on the industry which is pushing firms to offer both backend and consulting services from one single platform with assurance of high-skilled deliveries. For others, this is the road ahead for them as well where they have to combine forces or work more closely with their offshore centres to ward off competition.

PwC India is part of a group of audit and consulting firms in India called the Big Six. The othe...